Which Shopify plan is right for your sales volume?

How this is calculated

Every plan is priced at the same inputs, then ranked. The subscription is the part merchants look at, but it is usually the smaller half: the card rate applies to all of your revenue, and the flat $0.30 per-order fee is charged per transaction rather than per dollar, so a low average order value costs proportionally more.

Plan rates used

Rates as published on shopify.com/pricing, verified August 2026.

The formula

orders          = monthly revenue / average order value
Shopify fees    = (revenue x card rate)
                + (orders x per-order fee)
                + (revenue x third-party surcharge, if applicable)
total per month = plan subscription + Shopify fees
all-in          = total + your app spend

Where the crossover points come from

A higher plan costs more per month but takes a smaller cut of revenue, so at some volume the cut it saves you outgrows the extra subscription. Because the per-order fee is identical on every plan, it cancels out, and the crossover is simply (subscription difference) divided by (rate difference). That is why it depends on revenue alone and never on your average order value.

The third-party surcharge does not cancel, because it differs per plan. Using a third-party gateway therefore pulls every crossover much closer:

What the health band and fit score are

The percentage-of-revenue band flags platform plus processing at or above 4% as worth a second look and at or above 6.5% as likely the wrong plan or the wrong gateway for the volume. Those two thresholds are Shero’s directional read from client work, not a published benchmark.

The Plus-fit score is out of 5: one point for each feature signal you check, and one more once annualised revenue reaches $500,000. It scores feature need only. It is never used to alter a cost figure, and a strong fit does not mean Plus is your lowest-cost plan. Above roughly $1,000,000 a year, the Plus decision is usually argued on features rather than processing math.

What this excludes

These are estimates for comparing plans, not a quote. Not included: your third-party processor’s own fees (the surcharge above is Shopify’s cut only, so a third-party total here is lower than your real bill), in-person and POS rates, international and cross-border card fees, currency conversion, chargebacks, and Shopify’s annual-billing discounts. App spend is whatever you entered and is left out entirely when blank.

Shopify Plus is negotiated case by case. The $2,300/mo figure is the published three-year commitment price; a one-year term is listed at $2,500/mo, and Shopify also offers a variable platform fee for more complex business structures. Its card rate is no longer published at all, so the rate above is our estimate and is marked as one.

Why Agentic is priced but not ranked

Shopify sells an Agentic plan at $0/mo on 2.9% card rates, which is the same rate as Basic on a subscription of nothing. Ranked against the four it would win every store below the point where Grow’s lower rate catches up, and Basic would never come out ahead at any revenue at all. That is not a real finding about your business, it is an artefact of comparing two things that do different jobs.

Agentic lists your products for AI channels to sell from and gives you no online store of your own, so it sits alongside a storefront plan rather than replacing one. Shopify keeps it apart from the four for the same reason. It is priced above for reference and left out of the comparison on purpose. The same applies to the Starter plan, which is built for casual selling on a single page.